Go Lance, Go. (Comments)
October 17, 2012 4:05 pm
Once a endorsement darling on Madison Avenue, Mr. Armstrong has seen his appeal in the eyes of marketers begin to wane as the scandal intensified, according to consumer research. Consumers trust in Mr. Armstrong and his worthiness to be a pitchman has fallen significantly, according to Davie-Brown Entertainment, an Omnicom Group Inc. OMC -1.86% unit that tracks celebrities’ appeal using online consumer polls.
The research firm said that in June 2008, Mr. Armstrong was ranked as the 60th most effective product spokesperson, on par with folks such as swimmer Michael Phelps and actor Brad Pitt. As of September, Mr. Armstrong ranked 1,410th, putting him alongside rapper Nicky Minaj and actor Jeff Goldblum.
•••Please donate - don't be such a cheap bastard ...
The strength of MAOS comes from our community of ass-kicking, ball-busting activists. Please, chip in to help us expand the reach of our activist base by building the next generation media and organizing platform.
MAOS is a very costly and resource intensive operation. Our staff contributes hundreds of hours per month, digging into stories that other news sources find too difficult. We search for tales with "moral clarity." Our team strives to make our community a better place, for all that live here.
Contributions to MAOS are not tax deductible for federal income tax purposes. Donations are securely processed thru PayPal and will remain anonymous.
If you're reading, chances are we helped clean up your community. Now show your appreciation, or you'll go to hell.
We value your privacy and anonymity. We'll never disclose, share, or sell your information.
Portions may be copyright © 2013 Chaz Stevens. All rights reserved. MAOS is a sponsored blog.
